Today Azam Media announced that Tido Mhando had been appointed as Deputy-CEO, Uhai Productions Ltd. (UPL). He now joins the executive management team under the leadership of Rhys Torrington – CEO, Azam Media Ltd.
Mr Mhando will take up his new position with immediate effect, with prime responsibility for the development of local content for both television and radio.
With over 40 years’ experience in media, Mhando is a well-known and highly respected figure in the broadcast industry across East Africa and internationally.
Having started out his career as a DJ on Radio Tanzania, he then joined the BBC in 1985 as its initial Swahili correspondent in Nairobi. A rapid rise through the corporation saw him move to London in 1991 where he eventually became the first African Head of its Swahili Service.
After his return to Tanzania Mhando took on a number of senior roles, including Director General of TBC and, most recently, Managing Director of Mwananchi Communication Ltd.
Reflecting on his appointment, Mhando said: “I am really looking forward to the challenge of building Azam into the premier provider of high quality, local TV and radio programming in Tanzania and across the region”.
Mhando will be based at the impressive Uhai Productions complex at Tabata, Dar es Salaam. UPL is already renowned for its high quality live broadcast of Vodacom Premier League football and a series of hit shows such as Kwetu House and Morning Trumpet.
However, in the next few weeks UPL will unveil its state of the art studios which will give Mhando a significant capability to create a wide range of exciting programmes in-house, in addition to working with other local producers.
In congratulating Mhando on his appointment, Mr Torrington commented: “Tido joins Azam Media at a very auspicious moment. As we near our first birthday it gives me great pride to note that AzamTV has so rapidly become the premier provider of satellite Pay TV services in Tanzania.
With his wealth of experience I am looking for Tido to take the lead in driving us to the next level of commercial success by developing an exciting selection of compelling entertainment for our subscribers in Tanzania and beyond. I wish him every success”