|Coca-Cola Marketing Assessment Manager, Mr Andrew Endovo elaborates a point during a press conference in Dar es Salaam, yesterday. The company has launched a 12-week promotion campaign where loyal customers will walk away with number of rewards including cash prize, television and Coca-Cola products. Others are Head of Marketing Kenya and Tanzania and General Sales Manager Coastal Region, Mr George Rwehumbiza.
More than 500,000 people stand a chance to be rewarded by a beverage company in Tanzania after launching a campaign dubbed Coke Studio ‘UTC’.
The launching of the campaign in Dar es Salaam over the weekend is a part of Coca-Cola public engagement activities following the inauguration of Coke Studio Africa 2019 where five local artists are part of it.
Speaking during the launch, Nelly Wainaina, Coca-Cola’s Head of Marketing for Tanzania and Kenya said the newly unveiled promotion seeks to reward loyal Coca- Cola consumers for the next 12 weeks and will see consumers walking away with lots of cash prizes, TVs and Coca-Cola products.
“As a brand, we always engage with our consumers at their passion points. We are therefore using Coke Studio as a platform to give our consumers a chance to win exciting rewards as they enjoy watching their favorite music show. For the next 12 weeks, our consumers will be winning lots of cash prizes, television sets and redeemable products from the wide range of the Coca-Cola product portfolio,” she elaborated.
To stand a chance to scoop prizes, Wainaina added, Coca-Cola Kwanza and Bonite consumers will be required to buy any 350 ML and 500 ML products while as consumers from Nyanza will take part in the promotion by purchasing the 300 ML and 350 ML glass bottles. Participants will be required to look under the crown to reveal prizes.
“Winners will be required to redeem their drink prizes instantly at the retail point, all the cash prizes will be redeemed at the selected Official Coca-Cola distributors while all the TV winners will be rewarded at the plant or Selected Depots. Consumers will be required to be 18 years of age and above to participate in the promotion old which is in line with legal and regulatory requirements,” the marketer added.
The products that are part of this promotion include Coca-Cola, Fanta, Sprite, Krest, Stoney, Novida and Spaletta Pinenut.
This year’s Coke Studio Africa will feature five talented artists from Tanzania who will get to showcase a wide range of music genres and sounds from all over the continent/ world. Mimi Mars will be joining the 2019 season in the Big Break segment, the segment will be giving a fast rising and upcoming artists a chance to feature in the show where they collaborate with industry greats.
The theme of the new season is pegged on Celebration and Pride. It will be a celebration of different musical genres and cultures. ‘Coke Studio Africa 2019’ is therefore a source of celebrating African content and music that has been on a surge in the recent times.
The Coca- Cola Company has been regularly engaging its consumers with exciting National Consumer Promotions one of them being Msisimko Wa Soka na Coka as the nation prepared for the FIFA World Cup in Russia.
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