transformation. WPP Scangroup plans to spark conversations around stimulating business growth in a
digital first world. This is the first Reboot for Tanzania and the first reboot in East Africa was organized in
2018 in Kenya and drew tremendous participation from the big names in the Kenyan business world.
Looking at the current business landscape in Tanzania there has been a shift reflected by the
growing number of people connected to communications and internet services. The mindset of
our audience is now changing and the normal routes that we use to get our messages across is
As WPP Scangroup, our new found strategy is to become a Leader in Technology and creativity.
We want to incorporate a simpler, improved offer designed to capture the opportunities of a
changing marketplace, and a streamlined structure built around the needs of our clients.
Manish Sardana, Managing Director of Squad Digital, said
‘The coming of the digital age has had us as Businesses rethink our strategies when it comes to
advertising. Our target audience think differently because of this social media craze.
This is where we come in and believe that it is only critical that we inform and educate our
business partners of the way through this mysterious new age. The conference will include speakers from various digital companies such as Google, Squad Digital and
Group M. We will also have several stakeholders who partner with WPP Scangroup such as Standard
Chartered, Unilever, Multichoice, Nala and Mwananchi Communications.
WPP, Scangroup will be holding these annual digital transformation conference every year.
WPP-Scangroup is a full-service creative transformation company, focused on building better
futures for our clients. With outstanding creativity, deep insights and advanced technology, we
bring together brilliant people to build dynamic, new and lasting relationships between our
clients and their audiences. Our core capabilities include:
Brand Stewardship & Communications, Customer engagement & Experience, Technology,
Commerce & Advisory: Ogilvy Africa, JWT Scanad & Squad
Media Investment Management (Media, Content & Technology): Group M, Mediacom,
Mindshare, Wavemaker (MEC)
PR, Influence & Government Practice: Ogilvy and H+K Strategies
Shopper Marketing &Engagement: Geometry
Consumer Research, Market Data & Insights: Kantar (TNS & Millward Brown)